About PureConvert

PureConvert is a free, browser-based image conversion tool that converts your photos to WebP while automatically stripping all EXIF metadata — including GPS location, camera model, and timestamps. Everything runs directly in your browser. Your files never leave your device.

What Is PureConvert?

PureConvert converts images between formats, removes privacy-sensitive metadata, extracts images from PDF documents and web pages, and provides a reverse converter to turn WebP files back into PNG or JPG. Every single operation happens client-side using your browser's built-in Canvas API and JavaScript libraries — no server receives your images.

Unlike most online image converters that upload your files to a remote server, PureConvert works entirely offline once the page loads. Your personal photos — which may contain GPS coordinates of your home, embedded timestamps, or other sensitive metadata — never travel over the internet to any third-party system.

Why We Built It

We built PureConvert because the standard approach for online image tools is to upload your files to a server, process them there, and then let you download the result. That means your images — and all the metadata embedded in them — are transmitted over the internet and stored temporarily (or sometimes permanently) on someone else's infrastructure.

We believe image conversion should be fast, private, and simple. You shouldn't have to hand your files to a third-party service just to change a format or remove metadata. Modern browsers are powerful enough to do all of this locally, so that's what PureConvert does.

What PureConvert Can Do

• Convert to WebP: Drop any JPG, PNG, HEIC, TIFF, GIF, BMP, AVIF, SVG, or ICO image and convert it to WebP with adjustable quality from 1–100%.
• Strip EXIF metadata: All EXIF data is removed automatically during every conversion — GPS coordinates, device model, serial numbers, timestamps, and more.
• Reverse conversion: Convert WebP images back to PNG or JPG when you need maximum compatibility with older software or print services.
• PDF image extraction: Upload a PDF and extract all embedded images in seconds. Download individually or as a ZIP archive.
• Web page image extraction: Paste any URL and PureConvert scans the page for all images — including JavaScript-rendered galleries — so you can select and convert what you need.
• Bulk download: Download all converted images at once as a ZIP archive with one click.

How the Privacy Model Works

Here is exactly what happens when you convert an image in PureConvert:

1. You select or drop an image file. The browser reads it locally using the FileReader API — no network request is made.
2. If the image is HEIC, the heic2any JavaScript library converts it to PNG entirely in-browser.
3. The image is drawn onto an HTML5 Canvas element. The Canvas API only processes pixel data — all EXIF metadata is discarded automatically at this step.
4. The Canvas exports the result as a WebP file at your chosen quality level.
5. The file is offered to you as a download. It never leaves your browser.

The only server requests PureConvert makes are for user account login/logout and — if you use the URL image extractor — to proxy the target URL so your browser can fetch cross-origin images. Your actual image files are never sent anywhere.

Supported Input Formats

PureConvert accepts the following image formats: HEIC/HEIF (Apple), JPEG/JPG, PNG, WebP, GIF, BMP, AVIF, TIFF, SVG, and ICO. Output formats are WebP (primary), PNG, and JPG (via the reverse converter).

Pricing

PureConvert is free for up to 10 image conversions — no account required. For unlimited conversions, PureConvert Pro is $99/year. Pro members get unlimited conversions, bulk ZIP downloads, priority support, and access to all future Pro features. There are no hidden fees, per-image charges, or subscription traps.

Contact

Have a question, found a bug, or want to suggest a feature? Reach us at our365office@gmail.com.